- Defining Objectives: Measurable key performance indicators (KPIs) are identified, including response time, quality of response, and customer satisfaction.
- Locations Identification: Social media channels and locations you want to include in the mystery shopping program are determined. This could include your company’s Facebook, Twitter, and Instagram accounts, and any other social media channels relevant to your business.
- Scenario Creation: Different scenarios based on real-life situations of your customer that the mystery shoppers will use are formed.
- Conduct mystery shopping: Our mystery shoppers will engage with your social media channels, posing as customers and following the created scenarios. They will evaluate the customer experience and offer feedback based on your identified KPIs.
- Analyse Results & Reporting: We will analyse the results to identify strengths and weaknesses in your social media customer service. This feedback can be used to improve your social media customer service.
We will finally create a report including recommendations for improving your social media customer service and insights into how your social media customer service compares to industry standards.
Call us today to hire our mystery shopping services!